Reverse Innovation
Reverse Innovations are innovations created in a developing market (such as China or India) but subsequently introduced in an advanced country (such as Europe, the US, Japan). Most innovations are supposed to follow what has been termed the product life cycle theory, i.e. innovations move from advanced to less developed countries, but emerging research shows that reverse innovations are becoming more accepted among multinational companies.
The key questions we pursue in this context are:
We have several projects under way exploring successful practices in industry and pushing conceptual models as well. If you have examples to share, or would like to know more about our work on reverse innovation, please contact [email protected].
The key questions we pursue in this context are:
- How to spot potential innovations in developing markets early and mature them locally?
- How to manage the flow of reverse innovations from a developing market unit to other, higher-margin markets?
- How to develop a culture within the organization that accepts and facilitates reverse innovations naturally (overcoming the NIH syndrome)?
We have several projects under way exploring successful practices in industry and pushing conceptual models as well. If you have examples to share, or would like to know more about our work on reverse innovation, please contact [email protected].
- Free article on Reverse Innovation in Healthcare in Glob & Health.
- An article on Reverse Innovation in The European Business Review.